Kural - 643

'Tis speech that spell-bound holds the listening ear,
While those who have not heard desire to hear

Explanation
The (minister's) speech is that which seeks (to express) elements as bind his friends (to himself) and is so delivered as to make even his enemies desire (his friendship).

Tamil Transliteration
Kettaarp Pinikkum Thakaiyavaaik Kelaarum
Vetpa Mozhivadhaam Sol.